Project Description

Y-Knot – Hong Kong

How we charmed the pants off Y-Knot

Y-Knot underwear for men is underwear designed for men who want comfort but with style.

 

To be launched in Hong Kong, this sexy “ All male ” brand wanted to create a stir in the marketplace, so Bang On Brand were invited to develop the launch campaign complete with a fashion show for the media.

Imagery had to have the right impact – and the team had some interesting Photoshop work, which raised a few blushes!