Bang on Brand were invited to partner with a local PR agency to launch this new super glamorous rooftop bar & restaurant in one of Birmingham’s iconic landmarks – The Cube.
The unique architectural design of The Cube was cleverly reflected in both the teaser “Save the Date” campaign, and on the launch event VIP invites to create curiosity and provoke interest about what was coming to town.
For the launch itself, Bang On Brand played on a “Hells Kitchen” Theme.
Guests arrived to find that the canals outside the venue were floodlit in blood red, with flames projected up onto the venue building, and fire breathing stilt walkers mingling amongst the crowds.
Once inside, the journey began to “Heaven” – with a vicar giving guests a blessing during their lift transfer to the rooftop. On arrival a “Heavenly” harpist – all in white – greeted guests with heavenly music, before the evenings entertainment commenced..