Project Description

JLU – Jackson Lee Underwriting

How we made the special ones, more special

Jackson Lee Underwriting is a team of specialists supporting hundreds of insurance brokers who offer a range of niche insurance products and services.

Celebrating 25 years in the industry and based in locations across London, the Midlands and the South, Jackson Lee Underwriting were looking for a natural evolution to their corporate identity to reflect the progress the company had made over the years.

We created a completely new identity, by shortening the company name to JLU, which it was already widely known as throughout the industry and updating the brand to create a more timeless look, reflecting the companies’ trustworthiness and professionalism.